Creative Marketeer

Hi and welcome to our job post, We have an exciting opportunity for a Creative Marketeer to join our team! We are expanding our EdTech scaleup Bijles Aan Huis/Lernigo… let us dive right into it….
We're a promising tech-savvy startup-moving-into-scaleup that created a tutoring marketplace in the Netherlands and have recently expanded to Germany. We have a fully remote team with people all over the world. It's working, we're growing fast, we've got excellent backing, and there are some very exciting times ahead for us. 🚀💪 Our mission is to help as many students as possible get the most out of their education, through accessible high-quality at home and online tuition. We do this by building an accessible high-quality product, with which we can solve the problems of a student in today’s world with, unfortunately, an inadequate educational system. In our product, the tutor and technology play a central role, and we’re constantly seeking new ways to help our students. We're about 2.5 years old and launched our first product over a year ago. Ever since the launch, we have seen explosive growth in the number of students, tutors, and revenue. This growth resulted in more funding which allowed us to hire more talent to help us build a better product and accelerate our growth (like with the expansion to Germany). Our team has grown from 5 people about a year ago, to over 20 people today and we are continuing hiring to expand our team.

Some Perks of the job

✅ 100% remote, work where you want
✅ Have an impact on the lives of thousands of students
✅ Long term work (not project-based)
✅ Flexible working hours so you can plan your own working hours (except for default meetings CET Time)
✅ A high-growth company (20% per month) where you're never doing the same thing for long
✅ The chance to join us from the early stages and be part of an exciting and rapid growth journey
✅ Fast career growth opportunities
✅ Full inclusion in exciting projects and social team building activities

We consider our product to be every way that we offer value to our customer, primarily this is tutoring for Elementary and High School students with a focus on the quality of the tutoring session and on our role as mediators between the tutor and the student. We have successfully created a tutoring marketplace in the Netherlands, have recently expanded to Germany and are continuing our expansion to other countries. 🎉 We are looking for a Creative Marketeer to join our Marketing team in a long-term contract role for 32 hours per week. This role will give the opportunity to work on the brand strategy and immerse themselves in the creatives. The role will involve:
taking responsibility for internal branded documents
leading the success in carrying out our brand
working with the other Marketeers to contribute to building the overall marketing strategy and to continuously come up with new distribution strategies and channels
translating brand strategy into all things creative, including but not limited to: social media posts, social media ads, display ads, videos and gifs
writing content (dependent on experience)

As this role combines the two elements of brand strategy and working on the creatives, it requires a holistic approach and someone that can take full ownership of the role. Responsibilities include:
Responsible & ownership over our brand guide & strategy
Managing brand creatives and how our brand looks across all marketing channels (Consistency and professionalism is extremely important, along with conveying our brand identity in a visual way)
Responsible for any creative requirements for internal documents
Editing and creating visuals for social media posts and ads
Collaborating closely with the marketing team to plan our overall marketing strategy

Who we think would be a good match (feel free to tell us otherwise!)
You speak and write fluently in either Dutch or German
You speak and write fluently in English
You have an understanding of either Dutch or German culture
Experience working with a similar target audience as ours is a bonus
Understanding of neuromarketing would also be an advantage
Experience in content creation and social media management is a must (additional experience in growing follower count and engagement would be an advantage)
Experience with building distribution strategies and finding new creative channels
Experience in data-driven content creation and continuous A/B testing

Do you feel that you would be a good fit for our team? Does this sound like a business you would love to be part of? If "yes!!" then please reach out to our HR Manager, Kim, at talent@bijlesaanhuis.nl and tell us why you are the best fit for our team. We look forward to hearing from you!