Marketing Manager

For PepsiCo in Denmark we are looking for a Senior Marketing Manager

ZZP is allowed

• Lead and steer the Pepsi trademark with clear focus on substantially growing NS proposition Pepsi

Max across all selected Northern European markets

• Successfully embed the launch of Rockstar in selected markets, ensuring the brand has the right

tools to take sig share of the Energy drinks market

• Develop compelling brand strategies and calendars on Pepsi & Rockstar that capture the immediate

H1 perspective, in close cooperation with the Create Cluster & International Bevs teams
respectively

• Create ACP/ICP plans in close cooperation with bottling partners and Pep franchise team
• Leverage and embrace TCP guidelines and framework in close cooperation with the TCP team and craft

media plans on sufficiency parameters (masterbrand and on campaign level) plus seize digital
channels and emerging platforms

• Ensure customer and consumer centricity in plans and activations and strive for perfect balance

between leveraging global assets and driving local intimacy, whilst efficiently managing costs
working/non-working)

• Identify the most relevant passion points and develop local related insights per market that help

to leverage optimal activation, leverage assets in the most constructive and efficient way across
markets

• Shape portfolio from a consumer/shopper needs perspective taking into account market specifics,

NRM and PPA considerations and champion guidelines on NPDs (flavours, iconic packaging,
breakthrough propositions)

• Accelerate on integrated commercial planning by emphasizing translation of brand assets and

campaigns to shop floor and e-com

• Champion & demonstrate consumer closeness with relevant markets, understanding how we can optimise

our plans, drive brand purpose and sustainability initiatives (100% rPet, sustainability on
secondary packaging) and craft ambitious sustainability roadmap with sustainability manager and
franchise partners/teams

• Manage A&M in FOBO set up for your markets and drive productivities
• Monitor, assess and course-correct KPIs and MWB on-going for discussion at internal forums and

bottler meetings

Skills

• Proven track record in FMCG environment (10yrs +) for leading branded product marketing and

traditional as well as new media planning

• Outstanding experience with developing and executing 360 marketing plans (for both existing and

new products)

• Strong business acumen and commercial understanding, savviness in net rev management and P&L
• Experience in managing agencies, especially linked to Creative, Media, PR and BTL activation
• Ability to lead, inspire and motive the team in multi-country set-up, understanding and working

with cultural pre-requisites

• Excellent presentation and communication skills that spark strategic vision and enable decision

making

• Strong ability to setting priorities on resources balancing the needs of bottlers and internal

PEP