APAC Marketing Strategy & Planning

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
The for Digital Data Networks BU is responsible for developing and executing regional marketing strategies that drive awareness, customer engagement, demand generation, and business growth across the Asia-Pacific region.
This role will lead APAC marketing activities across regional go-to-market programs, NPI and demand generation campaigns, industry events, external communications and media relationship and content, working closely with regional Sales, Product Management, global Marketing, Digital, and other cross-functional partners.
This role will report to DDN Global Sr. Strategic Marketing Director and will have 2 direct report.
The ideal candidate combines strategic regional marketing leadership with strong execution capabilities , understands complex B2B and technology markets, and can translate business priorities and customer needs into impactful marketing programs.

• APAC Marketing Strategy & Planning

Develop and execute the APAC marketing strategy and annual plan aligned with DDN business priorities.
Translate global strategies into relevant regional and country-level programs.
Identify market opportunities, customer trends, competitive activities, and industry developments to shape priorities.
Establish priorities, investment areas, and success measures to maximize marketing impact.

• Integrated Campaigns, NPI launch & Demand Generation

Lead integrated campaigns across priority markets, applications, products, customer segments, and strategic accounts.
Leverage email, web, paid media, social, content, and other digital channels to promote programs and engage target audiences.
Partner with Sales and Product Management on audience targeting, value propositions, messaging, and campaign priorities.
Drive awareness, engagement, lead generation, and opportunity development.
Measure and optimize campaigns based on performance and business impact.

• Events & Industry Engagement

Lead APAC trade shows, conferences, seminars, customer events, and partner activities.
Work with regional teams to manage end-to-end activation, including positioning, content, digital promotion, audience acquisition, customer engagement, lead capture, and sales follow-up

Develop relevant regional content, including campaigns, customer stories, thought leadership, presentations, videos, and event materials.
Translate complex technical solutions into compelling customer value propositions in partnership with Product Marketing and subject-matter experts.
Ensure effective localization for priority APAC markets.

• Marketing Performance & Insights

Strengthen DDN’s presence within key APAC markets, industry ecosystems, and customer communities.
Lead the regional team to deliver KPIs and enable business growth

• Regional Leadership, Partnership & Marketing Operations

Partner with global Marketing and PM team to align strategic GTM priorities.
Act as the critical marketing contact with regional commercial leadership team and bring marketing insights to GTM decisions.
Lead and develop , delivering priorities and performance expectations.
Manage regional budgets, agencies, vendors, partners, timelines, and deliverables.
Drive clear ownership, strong collaboration, and disciplined execution across regional marketing initiatives.

What your background should look like
Bachelor’s degree in Marketing, Business, or a related field ; MBA is a plus.
8+ years of B2B marketing experience , ideally within technology, electronics, industrial, semiconductor, data center, or other complex technical industries.
Demonstrated experience developing and executing .
, with the ability to develop talent, build team capabilities, and drive a culture of ownership and collaboration.
Solid marketing planning & execution experience across campaigns, events, digital marketing, content, and demand generation.
leader, able to navigate a fast-paced, matrixed organization, manage changing priorities, and drive alignment and work effectively with key stakeholders.
Strong project management skills with the ability to manage multiple programs simultaneously.
Good understanding of the APAC business and marketing environment, with experience working across multiple countries and cultures.
Excellent written and verbal communication skills in English.

Experience marketing technical products and solutions to engineering and B2B audiences.
Experience in electronics, IoT, data center, cloud, semiconductor, industrial technology, or related markets.

• Connects business priorities with a clear APAC marketing strategy.
• Takes end-to-end ownership while adapting quickly to changing business and market needs.
• Understands regional customers, markets, competitors, and emerging opportunities.
• Connects campaigns, digital, content, events, and Sales activation rather than managing them independently.
• Influences and aligns stakeholders across regional and global teams.

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