Commercial Project Manager B2C

The HERA United Business Club

Commercial Project Manager B2C (32–40 hours)
What will you be doing?
As Commercial Project Manager B2C, you are responsible for maximizing HERA United’s B2C revenue, with a focus on ticketing and merchandise. You develop strategy, adjust based on data, and ensure that commercial opportunities are actually seized.
You are responsible for developing and executing a ticketing strategy aimed at growing visitor numbers and revenue.
Analyzing and monitoring sales data, visitor flows, and conversion
Identifying commercial opportunities and translating them into concrete actions
Collaborating with marketing and event organization to optimally align ticketing
Further developing the ticketing system: researching which functionalities we can better utilize to make ticketing smarter, more efficient, and more commercially effective (such as segmentation, upselling, automation, and fan data)
Optimizing the customer journey from first contact to stadium visit, including ease of use, communication flows, and personalization

You are responsible for the commercial development of merchandise.
Driving merchandise sales (online and around matchdays)
Analyzing sales figures and translating them into product range and purchasing decisions
Developing new merchandise ideas that fit the club and target audience
Managing and optimizing the collaboration with the (football) shop
Setting up and managing a clear inventory and ordering system

2–5 years of relevant work experience in a commercial role
Commercial, entrepreneurial, and not afraid to roll up your sleeves
Strong communicator who switches quickly and easily between different disciplines
Strong analytical skills and accustomed to working in a data-driven way
Experience in sports or events is a plus

The opportunity to make history and contribute to our mission of putting women’s football in the spotlight
Direct impact on the growth and professionalization of women’s football
Working with ambitious colleagues in a fast-growing sports organization
A position of 32–40 hours per week
A salary between €3,000 and €3,600 gross per month

Are you the commercial builder who gets energized by connecting fans to a club with ambition? Send your motivation letter and CV to We look forward to hearing from you.