HBO (Graduation) Internship in Online Marketing & SEO

Job Opening: HBO (Graduation) Internship in Online Marketing & SEO
Improve Barry Emons’ online visibility within the healthcare market
Barry Emons develops products and solutions for people with care needs. Our solutions are primarily used in disability care and elder care. These include safe sleeping solutions, Snoezelen/sensory rooms, and products that promote peace, safety, and well-being.
Not familiar with our products or the healthcare market yet? No problem. During your internship, you’ll get to know our organization, target audiences, and products better. We’ll provide the necessary guidance and support so you can focus on the marketing challenge.
Online visibility plays an increasingly important role in how healthcare organizations, professionals, and clients navigate the field. That is why we want to explore how Barry Emons can make its expertise, products, and real-world examples more visible through its website and other online channels.
For this project, we are looking for a college student or recent graduate to research how we can improve our online visibility through a better SEO and content strategy.
During this internship, you will analyze how Barry Emons is found online and identify opportunities for improvement. You will examine the current website performance, the target audience’s search behavior, the structure of our content, and how similar organizations present themselves online.
Based on your research, you will develop a well-reasoned recommendation for a stronger SEO and content strategy. You will also translate this recommendation into practical improvements, ensuring that your research is immediately applicable within the marketing department.

A possible main question is

How can Barry Emons improve her online visibility within the Dutch healthcare market through a more effective SEO content strategy?
How is the current website performing in terms of organic search visibility?
What search terms does the target audience use online?
Which product categories or themes offer the most SEO opportunities?
How do similar providers or experts position themselves online?
What content is missing or does not sufficiently align with search behavior?
How can the website content be better structured?
Which improvements are a priority?
How can Barry Emons continue to track the results?

Why This Assignment Is Interesting
For Barry Emons, online visibility is a key growth challenge. We have a wealth of specialized knowledge, practical experience, and customer stories, but we want to better understand how our target audiences search online and how we can respond to that more effectively.
During this internship, you’ll work on a project that’s directly relevant to our marketing strategy. You’ll delve into SEO, content structure, search behavior, website performance, and competitive analysis. Based on this, you’ll develop a well-reasoned recommendation that we’ll use to make structural improvements to our website and content strategy.
So your research doesn’t just stay on paper. You also translate your insights into concrete improvements, such as content clusters, page recommendations, SEO recommendations, and a practical implementation plan.
Why This Assignment Is Interesting
conducting an SEO baseline assessment;
analyzing data from sources such as Google Search Console and GA4;
conducting keyword research on topics such as safe sleeping, Snoezelen/sensory, and experiential care;
evaluating existing product, category, and knowledge pages;
conducting a competitive or industry analysis;
developing content clusters and page recommendations;
provide advice on SEO titles, meta descriptions, FAQs, and internal links;
developing a concrete implementation plan;
developing a number of sample pages or content formats;
Setting up a simple SEO report or measurement plan.
You’ll work independently on your research, but you’ll receive guidance from the marketing department. You can also seek input from colleagues with product and market knowledge.

Who are we looking for?

We are looking for a college student majoring in

You’ll be a great fit for us if you

you have an analytical mind and enjoy conducting research;
are interested in SEO, online marketing, and website optimization;
are a good writer and can structure your writing well;
can translate data into concrete insights;
works independently and takes initiative;
enjoys making complex products easy to understand;
are interested in B2B marketing, healthcare marketing, or social impact.

Experience with SEO tools, Google Search Console, GA4, WordPress, or WooCommerce is a plus, but not a strict requirement.
What do we offer you?
You’ll be assigned an internship or capstone project that’s substantive, involves responsibility, and has practical value. Online visibility is a key focus for us, which means your research will be directly relevant to the further development of our marketing strategy.
a current marketing issue with strategic value;
access to relevant website and marketing data;
the opportunity to conduct independent research;
the opportunity to put your advice into practice;
interaction with colleagues in marketing, sales, and product consulting;
experience with SEO, content strategy, B2B marketing, and healthcare marketing;
an assignment that allows you to deliver tangible results;
a pleasant work environment with dedicated coworkers;
fun times, such as staff parties and team outings;
the option to work partly from home, subject to agreement;
a competitive internship stipend, based on the number of internship days per week;
an internship stipend of €500 gross per month based on a full-time internship. (For a part-time internship, the stipend is calculated on a pro-rata basis);
clear agreements regarding any travel expenses.

Internship period: preferably February through June/July 2027. A different internship period may be possible upon consultation.
Number of days per week: 4 to 5 days per week, depending on the requirements of your program.
Location: Zeeland, North Brabant. Working partially from home is possible by arrangement.
Educational level: higher professional education (HBO).
Type of internship: hands-on/research internship or graduation internship.
Field of study: marketing, communications, online marketing, e-commerce, or a related field.
Internship stipend: €500 gross per month for a full-time internship. For a part-time internship, the stipend is calculated on a pro-rata basis.

Would you like to explore how an organization that offers specialized healthcare solutions can be found more easily online? And would you like to turn your advice into concrete improvements for the website and content? If so, we’d love to hear from you.
Please send your cover letter and resume to , addressed to Marleen Zwakhoven.
Would you like to explore how an organization that provides specialized healthcare solutions can be found more easily online? And would you like to turn your advice into concrete improvements for the website and content? If so, we’d love to hear from you. Please send your cover letter and resume to , addressed to Marleen Zwakhoven.