Brand Manager (Activia, Actimel, YoPro)

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Brand Manager (Activia, Actimel, Yopro) BG

Brand Manager (Activia, Actimel, Yopro) BG
Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for aBrand Manager (Activia, Actimel, YoPro)
Why should YOU apply right away? If you need more than our great company culture, you should keep in mind the opportunity to
Develop your career in a dynamic and purpose-driven environment

A friendly and open working environment

Enjoy a flexible hybrid working setup (minimum 2 days/week in-office)

An office in a central part of the city, near a metro station

Celebrate your birthday with an extra paid day off

Gift voucher for birthday cake and transport allowance

Benefit from our Employee Assistance Program for mental well-being and support

YOUR responsibilities as a Brand Manager will include (but not limited to)
Lead the end-to-end development, planning, and execution of impactful brand marketing activities, from new launches to relaunches and bold BTL campaigns.

Shape and drive brand strategies, including communication, media planning, and pricing, turning insights into bold, consumer-centric action.

Co-create and lead new product initiatives, deep dive into market & consumer trends, translate insights into winning concepts, and oversee development from pack to comms.

Orchestrate compelling 360° promotions (price promos, sampling, raffles, special packs, etc.) in close collaboration with Trade Marketing, Finance, Procurement, and creative agencies. Analyze their effectiveness and propose what’s next.

Own the full launch/relaunch process concept testing, product development, packaging, campaign rollout, in-store activation, media & trade planning – all aligned to business KPIs.

Build and execute sharp, data-driven brand strategies that elevate awareness, drive preference, and accelerate growth.

Identify whitespace and drive innovation champion new product opportunities that fuel future brand relevance.

Own your brand budget like a boss ensure effective budget management, ROI tracking, and alignment with business priorities.

We are looking for a Brand Manager with the following profile
At least 5+ years of experience in the field of marketing in the FMCG industry

Bachelor's or Master's degree in Marketing/Economics/Communication and Media, or a related field

Fluent in Bulgarian and English (spoken and written)

Strong project management skills and ability to prioritize tasks in a fast-paced environment

Excellent communication and interpersonal skills

Ability to analyze data, identify insights, and make data-driven decisions

Experience in managing budgets and allocating resources effectively

Strong track record in creating and managing campaigns

Entrepreneurial mindset focused on opportunities

Flexible personality with a willingness to learn new things through experimenting

Proficiency in Microsoft Office and other relevant software

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
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All official Danone job opportunities are published only on this platform
Danone will only contact candidates using email addresses ending in @danone.com.
Do not share personal or financial information if contacted otherwise
All official Danone job opportunities are published only on this platform
Danone will only contact candidates using email addresses ending in @danone.com.
Do not share personal or financial information if contacted otherwise