Downstream Market Manager

Mentor, Ohio, United States
The Downstream Market Manager is responsible for commercializing and maximizing the performance of assigned portfolio(s) and/or product(s) that are defined and approved of the market. This role translates upstream product strategy into clear positioning, messaging, and executable go to market plans that drive adoption, revenue growth, and market share.
This role is both market- and Customer-centric, maintaining a strong understanding of current and emerging market trends, Customer needs, and competitive dynamics. In this role, you will partner cross functionally with Sales, Product Management and Marketing Communications, to ensure effective commercialization, positioning, and execution.
This position is based in Mentor, Ohio with the opportunity for a hybrid work schedule. You will work onsite 3 days per week.

What You Will Do as Downstream Market Manager
Commercial & Portfolio/Product Execution (Primary Accountability)
Lead downstream brand strategy and execution for assigned product(s) across the commercialization lifecycle
Translate upstream product intent into compelling value propositions, positioning, and core messaging by Customer segment
Responsible to ensure consistent brand expression across all commercial channels and field-facing assets/materials

Develop and execute integrated go to market plans for new product launches, line extensions, and portfolio initiatives
Lead commercial readiness activities including messaging frameworks, training, sales tools, launch plans, and deployment timing
Manage post launch execution, optimization, and performance tracking

Voice of Customer (Commercial Focus)
Interprets Voice of Customer insights to refine messaging, positioning, and selling strategies
Partner with Sales and Marketing Communications to validate resonance of messaging and value propositions
Provide key market insights back to upstream Product Management teams to inform future product requirements

Sales Enablement & Commercial Support
Serve as the primary marketing partner to Sales for assigned portfolio(s)
Collaborate with Sales Enablement to drive commercial success through clear messaging, value-based selling tools, and training programs
Develops content input for sales enablement materials including: support priority Customer engagements, tradeshows, sales meetings, and commercial initiatives (CSC) as needed

Monitor competitive landscape, claims, pricing strategies, and selling approaches
Analyze campaign effectiveness, adoption trends, and revenue performance
Adjust commercial tactics to maximize near and mid term business results

Partner with upstream Product Management to ensure timely and effective commercialization of pipeline products
Align with upstream Product Management on forecasting assumptions
Ensure downstream readiness for launches

The Experience, Skills and Abilities Needed
Bachelor's degree in Marketing, Business, Communications or a related field
5 years of related brand and/or communications experience
Ability to travel domestically and internationally

Medical device marketing experience preferred
Experience working in a highly regulated industry preferred
International business and marketing experience preferred

Excellent analytical and critical thinking skills
Strong written and oral communication skills
Excellent interpersonal skills involving individuals at different levels in an organization
Ability to effectively manage multiple, conflicting deadlines while delivering quality work on time
Proven experience in downstream or commercial marketing (medical device or healthcare industry preferred)
Demonstrated ability to lead launches, campaigns, and portfolio execution in partnership with Sales
Data-driven decision maker with strong analytical and communication skills
Comfortable operating in a fast-paced, cross-functional environment

We value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being and financial future.

Here is a brief overview of what we offer

Extensive Paid Time Off and (9) added Holidays
Excellent Healthcare, Dental and Vision Benefits
401(k) with a company match
Additional add-on benefits/discounts for programs such as Pet Insurance
Tuition Reimbursement and continued education programs
Excellent opportunities for advancement in a stable long-term career

Pay range for this opportunity is $107,525 - $130,500. This position is eligible for bonus participation.
Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.
STERIS offers a comprehensive and competitive benefits portfolio. Click here for a complete list of benefits:
Open until position is filled.
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare and life sciences products and services around the globe. For more information, visit .
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.
Your engaging subtitle goes here. This text should capture attention and provide a brief overview of engaging content that awaits users in this widget.
Get notified for similar jobs
Sign up to receive job alerts
Get tailored job recommendations based on your interests.
Currently we dont have enough information to provide personalized job recommendations.
We are expanding our team: As a Product Manager, you will drive revenue and profitability for assigned products, focusing on new product development and marketing strategies. Collaborate with cross-functional teams and lead market initiatives. Ideal candidates bring significant product management experience and a strong understanding of market dynamics.
Vernon Hills, Illinois, United States
We are currently hiring a Product Manager to drive revenue and profitability for assigned products. Lead global marketing strategies, collaborate with sales and marketing, and manage new product launches. Ideal for candidates with significant product management experience and a strong understanding of market trends.
As the leader of your respective portfolio, you will have project and product line responsibility in the following areas: Sales Execution, Support and Program Management, Leadership and Team Building,...